(18 November 2009 9:20 pm)

MUMBAI: NDTV Convergence has announced the launch of an SME portal in partnership with HP and Indiamart.com. The new site, ndtvsme.com, will serve as a destination for SMEs and provide them with information, transactional platforms and services relevant to their businesses.

This website offers focused business enquiries for members through the network of NDTV, HP and Indiamart.com.

NDTV Networks CEO Vikram Chandra said, “We are excited about reaching out to the SME community, which forms the backbone of the Indian industry, through this portal. NDTV has always focused on this space with its business channel NDTV Profit and now we plan to address the various needs of this huge segment.”

The new portal will be a repository of information that will help technology leaders, CIOs, CMOs at every stage of the IT purchase and product marketing process, the company said. The online portal will also draw on the channel for premium content and as a platform to promote services.

The ndtvsme.com portal includes the HP Smartbiz section which contains trade news, case studies, white papers and information on HP products and solutions.

Hewlett-Packard India Sales head, marketing – commercial & SMB, personal systems group Deepti Dang said, “With the launch of ndtvsme.com with a trusted media partner like NDTV we further reiterate our commitment to India as the SMBs form the backbone of the country. HP India is best equipped in empowering them by providing technology that is relevant, reliable, secure, affordable and easily available.”

Added Indiamart.com CEO and founder Dinesh Agarwal, “In order to serve the large Indian SME population, we strongly believe that partnerships like the one between NDTV and Indiamart.com are the best way forward. The extensive reach of media will take the relevant content to millions of SMEs and address their need for an integrated source of information and B2B commerce.”