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Ashes Test set for free-to-air return
 

Indiantelevision.com Team

(14 November 2009 11:00 pm)

 

MUMBAI: In a move that could hurt ECB's (England & Wales Cricket Board) business interests, the Department of Cultural, Media and Sport is mulling over its panel's recommendation to make available certain 'listed sporting events' on free-to-air television from 2017. England's home Ashes Tests are said to be in this list.

While the listed events still haven't been made public, the panel, chaired by David Davies and commissioned by the former Secretary of State, issued a statement which read, "Sporting events with a special national resonance should continue to be protected for the widest-possible audience."

This recommendation may be music to ears of the viewer but it's worrisome for ECB chief Giles Clarke, who warned that if implemented, this could lead to a 'decade of decay' for his sport and this report would have a disastrous effect on grassroots funding.

The 2009 Ashes, won by England, were shown exclusively live on Sky Sports, the first time a home series against Australia had not been available to viewers without a subscription package.

In 1998, home Test match cricket was controversially axed from the list of "crown jewel" events, paving the way for cricket board to negotiate a series of multi-million pound deals with BSkyB over coverage.

In August 2008, it signed a new four-year television deal with Sky Sports and Five (who broadcast daily highlights of home Tests), worth a combined £300m and running from 2010 until 2013.

Other sporting events that could be made free-to-air are home and away football qualifiers for home nations, Wimbledon tennis, golf's Open and Wales Six Nations matches for Welsh viewers.

 
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