| MUMBAI:
As part of Comcast International Media Group's (CIMG) strategy to expand its local
production output in the region, E! Entertainment Television will launch E! News
Asia in the second quarter of next year. Christine
Fellowes, managing director for the Asia Pacific at CIMG, had announced plans
for increased investment in localised entertainment, specials and interstitials
at the recent CASBAA Convention. The
effort kicks off with E! News Asia, a weekly, half-hour show featuring local Asian
hosts, recapping the latest celebrity news from Hollywood and Asia and offering
relevant stories from key Asian entertainment hubs.
CIMG
will also increase subtitling for programming of E! Entertainment in markets like
Malaysia, Indonesia and Thailand. The move aims to open up new sponsorship, product
integration and customised content opportunities for advertisers, with CIMG recently
tapping SPE Networks-Asia (SPENA) as the regional advertising sales representative
for E! Entertainment Television in Southeast Asia, Hong Kong, Japan and Korea. | 
