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Sony Pictures forms group to develop 3D social gaming content

Indiantelevision.com Team

(11 May 2009 4:45 pm)

MUMBAI: Sony Pictures Entertainment has announced the launch of Loot where a group of developers are dedicated to creating branded interactive entertainment products and experiences for PlayStation Home.

PlayStation Home is an evolving 3D social gaming community built for PlayStation 3 users to meet, chat, share and launch into games together via PlayStation Network.

Loot recently unveiled the release of Living Room Stage Set available now in PlayStation Home in the US. This is the first of many new Loot offerings to come and is an interactive personal space that users can purchase through the PlayStation Home Mall. It features a movie soundstage and a full range of movie production props and equipment such as interactive cameras, lights, backdrops and basic furniture items that users can operate within Home - acting as director, actor or cinematographer on their own virtual production.

PlayStation Home at Sony Computer Entertainment America director Jack Buser says, "PlayStation Home has one of the most engaged communities with more than five million users and there is a tremendous appetite for virtual goods and social experiences. We're always looking for new and innovative ways to grow the PlayStation Home community and believe that Loot offers cutting edge social tools and experiences for our users to further communicate and engage with one another."