| Since
2004, Ascent Media and GDMX have worked together to deliver syndication services
to a variety of clients in the US. CBS will join Ascent and Warner Bros. to distribute
CBS’s syndication programming via the new platform. Ascent
Media Group CEO Jose Royo says, “Broadcast stations need a simple solution
for receiving both HD and SD programming and syndicators require a cost-effective
solution for getting their syndicated content to the largest number of stations.
This new platform leverages the strengths of Ascent Media and Warner Bros. to
meet those needs. Warner Bros. is a leader in syndicated HD programming and has
been instrumental in designing the platform and incorporating feedback from stations.
We are excited about the potential of this new platform to enable rapid innovation
and address the content management challenges of distribution of syndicated content.” The
parties state that the new platform will provide the capital investment and technology
upgrades to create a cost-effective delivery solution which streamlines transmission
of both HD and SD programming, significantly improving upon current technologies
that require two streams to achieve the same goal. Combined with better compression
techniques, additional storage capacity and optimized transmission technologies,
the new platform hopes to provide many benefits to syndicators and stations at
a critical time in the adoption of HD. | 
