BBC adds that its children's department is a leading exponent for child-safe internet
products that reflect the concerns of children growing up in Britain today and
works extensively to promote home-grown content. The new service follows user-testing,
with the design produced by a combined team of children's interactive experts
from BBC Vision and video-on-demand specialists from the BBC's Future Media and
BBC iPlayer extension for CBeebies is just one of a number of new and enhanced
services being introduced for young viewers this year, with exciting developments
coming soon to the CBeebies Red Button service.
Red on the CBeebies channel will take viewers into a new and enhanced interactive
area mirroring the content on the channel, as well as brand new games featuring
CBeebies favourites In The Night Garden and Green Balloon Club.
radio is also set to launch later this year on the Red Button service, as well
as a new grown-up section containing useful information for parents.
new design features a 'carousel' making the interactive service simple to use
for all ages, and will now be tailored to optimise the performance on whichever
platform the viewer is using ie Sky, cable or Freeview.
Future Media and Technology director Erik Huggers said, "The children's BBC
iPlayers bring the flexibility of on-demand viewing to the BBC's younger viewers
to a more familiar environment designed specifically for them. We are constantly
innovating to improve our audiences' experience of the BBC's first-rate children's
programming, and hope CBeebies iPlayer will be a hit with parents and children
Children's controller Richard Deverell says, "Children live in an on-demand
age and with the launch of the new BBC iPlayer designed for the under sixes, children
can now watch some of their favourite programmes whenever they want and parents
have greater flexibility and freedom to choose what their children watch and when.
This is why I am so delighted that we are launching the CBeebies iPlayer and I
hope it will significantly increase the public value we deliver to this important
The main BBC iPlayer incorporates industry-standard guidance labelling, allowing
parents to make informed choices about potentially challenging content as well
as the parental guidance lock. This safeguard allows parents/guardians to 'lock'
potentially challenging content as well as the parental guidance lock.
safeguard allows parents/guardians to 'lock' potentially challenging guidance-labelled
content, which may then only be accessed by first inputting a user-defined password.
This new release is designed from a child's perspective and works irrespective
of whether parents have set the password protection system.
Approximately 40 per cent of CBeebies' output is currently available on BBC iPlayer
and this will remain the case with the introduction of the CBeebies iPlayer. This
is the equivalent of an average of 35 hours a week which includes a mix of first
run series and repeats.
majority of titles will be available for seven days after showing, with some series
available in their entirety (series stacked) until seven days after the last episode
is transmitted (up to a maximum of 13 weeks and in accordance with permissions
and approvals granted by the BBC Trust).