(8 May 2009 7:15 pm)

NEW DELHI: NDTV has launched its English business news channel NDTV Profit and lifestyle channel NDTV Good Times on DirecTV, a DTH service provider in the US.

Distributed by BT's media and broadcasting arm in the US, NDTV Good Times and NDTV Profit are available from 7 May on DirecTV's HindiDirect and HindiDirect II programming packages, which are part of the international programming platform and are tailored toward Hindi speaking audiences within the US. International customers must first subscribe to DirecTV Basic ($12.99 per month) or any DirecTV base programming package ($29.99 per month or above).

"The US has been keenly following the trends emerging in South Asia – right from politics to business to lifestyle. With NDTV 24x7 already available on DirecTV, we're glad to extend our relationship by offering the US audiences a complete insight into all that what India has to offer," says NDTV Group head - affiliate sales and distribution Rahul Sood.

“The launch of NDTV Good Times and NDTV Profit on DirecTV’s international programming platform allows us to deeply engage the South Asian audience in the US while strengthening our commitment to provide the highest-quality programming,” adds WorldDirect Inc VP John de Armas. “Our exclusive content gives the US Indian community a memorable television experience that is available only on DirecTV. The channels are most sought after Indian channels in the US and are only available on DirecTV's international programming platform."

Earlier, NDTV had signed similar agreements with BT to distribute NDTV's Arabia channel in the Dubai market and NDTV Imagine, the Hindi general entertainment channel, in the UK and US market over the Eurobird sky platform and EchoStar.

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