(6 May 2009 11:00 pm)

NEW DELHI: Virgin Media will carry five high-definition (HD) channels on its digital cable TV service by the third quarter of the year.

At present, the cable operator carries a single linear HD service, BBC HD, offering further HD content solely on an on-demand basis.

At the time of quarter results announcement, Virgin said, “We are working to ensure our TV service stays ahead of changes in consumer behaviour. We expect to increase our high definition content steadily to complement our existing linear and on-demand line-up. We are currently negotiating with several broadcasters with a view to launching at least five new HD channels in the third quarter of 2009.”