| MUMBAI:
Muthoot Group's Chennai Live 104.8 FM is launching an international dance programming
show, starting 4 June. "We
have experimented by playing local DJ music all along and now we are taking it
forward by playing international dance DJ music," says Chennai Live chief
programming officer Geoffrey Thomas.
The
show will be aired between 11-12 pm on Thursdays, 9-12 pm on Fridays and 8-12
pm on Saturdays. The
DJs have conceived specific dance shows for radio and Chennai Live acts as the
platform to promote them. "This is a symbiotic deal where they give us the
content and we give them a platform to perform. So there are monetary aspects
involved," adds Thomas.
The
bands to be aired include A state of trance by Armin Van Buuren, Global by Carl
Cox, Transitions by John Digweed and The Beatport 20 by Beatport. | 
