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| | | Indiantelevision.com's
Kidology | | | | 4Kids
Entertainment names global licensing agent for WordWorld |
| | | Indiantelevision.com
Team | | (30
May 2009 6:25 pm) | | | | MUMBAI:
PBS Kids television network's WordWorld has roped in 4Kids Entertainment, which
specializes in the creation, development, production, broadcasting, distribution,
licensing and manufacturing of children's entertainment products, as its global
licensing agent. WordWorld
revolves around WordFriends and WordThings, characters and items made of the letters
that spell them, in the correct order. | | |
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| | | The
main focus of the show is literacy, with the shows curriculum being based on the
National Reading Panel's 2000 Teaching Children to Read report with input from
other groups and experts. The show aims to focus on print awareness, Phonics sensitivity
and letter knowledge, Reading comprehension (including vocabulary development)
and socio-emotional skills. Under
the deal, 4Kids will leverage WordWorld's combination of educational and play
value to build a licensing programme across a variety of product categories that
highlights the daily 3D animated series' focus on word play for pre-schoolers.
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