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Indiantelevision.com's Digital Edge

BSkyB and Microsoft to offer TV through Xbox

Indiantelevision.com Team

(30 May 2009 3:40 pm)

MUMBAI: Sky and Microsoft have teamed up to provide Xbox owners in UK and Ireland to access Sky Player, Sky's online TV service through their broadband-enabled games consoles later this year.

Sky Player provides access to a range of live pay TV channels that includes entertainment, movies, documentaries, kids, culture, news and sports. For a customer joining Sky through their Xbox, Sky Player TV will offer a wide range of linear TV channels as well as a comprehensive library of on-demand content. A number of subscription packages and access to programming on a pay-per-view basis will be available.

Xbox owners who already subscribe to Sky TV will now be able to access Sky Player's on-demand services through their console, in addition to their PC or Mac. Customers who also subscribe to Sky Multiroom, Sky Broadband Max or Sky Player Multiroom will be able to access live TV using their console.

"Our innovative partnership with Xbox puts more choice and control in the hands of customers. Xbox owners can enjoy a wide range of TV through their console and choose the packages that are right for them. For Sky, this makes our content even more widely available and opens up a new commercial opportunity," says Sky Commercial Group director Stephen Nuttall.