MUMBAI: Fitz Roy Media (FRM) a media property development company specializing in children's entertainment created for a variety of new and emerging media platforms including mobile, Internet and interactive broadcast TV has announced the appointment of Jonathan Breiter and Jennifer Zivic as US licensing agents for the company's slate of children's properties.

Breiter and Zivic will launch their representation of Fitz Roy's newest kid franchises including Funny Face, Heathcliff and Secret Wings at the 2009 Licensing International Expo in June.

Breiter began his career in advertising as part of the team that won the "Burger Wars" with the award winning "Where's the Beef" campaign for Wendy's Old Fashioned Hamburgers. Breiter was associated with Hasbro as associate VP for marketing and was later promoted to SVP.

Over his 10-year tenure, Breiter has led all of the licensing initiative for Baby Boom, FunHouse and Banafish including becoming the first license for SpongeBob Squarepants and an early licensee for the launch of brands like Pokemon, Care Bears, Eddie Bauer, and Yo Gabba Gabba.

Jennifer Zivic is a seasoned director with experience in the manufacturing and licensing of consumer products. She began her career at Taratoy Corporation in the Kid's Stationery Division, where she served as director of marketing and product development. At Taratoy, she introduced new Barbie, Hot Wheels and Polly Pocket lines of stationery products for kids and novelty stationery product lines for Peeps and Felix the Cat. Zivic also spent seven years with Mattel Toys in various roles, where she managed Sesame Street and Barbie businesses.