| MUMBAI:
Radio Mirchi 98.3 FM Mumbai has introduced Marathi content with the launch of
Devraag, a two-hour devotional music show that plays classical as well
as modern devotional tracks. "The
show features a mix of Hindi and Marathi songs," says Radio Mirchi AVP programming
Indira Rangarajan. Hosted
by RJ Prackriti, the show broadcasts daily at 5 am.
"In
Mumbai, we have seen a lot of youngsters spiritually inclined, be it going to
Siddhi Vinayak Temple or doing art of living course. We launched this show keeping
this trend in mind," adds Rangarajan. Devraag
replaces Radio Mirchi's back-to-back music slot in the morning hours. Besides
devotional songs, the show also includes elements like spirituality, thought for
the day, talks on and good deeds. Eventually, listeners will also be updated with
a daily dose of astrological forecasts. | 
