| MUMBAI:
In the ratings game, it's sixer time for the Indian Premier League! Like the inaugural
edition, the second version has seen the average TVR cross over six for the semi-finals.
And this
time, a laggard so far, IPL 2 has done even better than its earlier version. The
average score stands at 6.35 TVR for the semi-finals, up from 6.25 TVR in the
first edition of IPL. The
first match, however, generated less viewer interest. The contest on 22 May between
Delhi Daredevils and Deccan Chargers fetched a TVR of 5.9, according to Tam data
for All India (C&S, 4+). This stands lower than last season’s TVR of
6.3 in the first semi-finals match between Delhi Daredevils and Rajasthan Royals.
The
second semi-finals contest between Chennai Super Kings and Royal Challengers Bangalore,
however, scooped a TVR of 6.8, higher than the maiden season’s 6.2 TVR between
Kings XI Punjab and Chennai Super Kings. The
ratings have picked up for the IPL towards the final stages of the tournament.
The average for the ten matches played during 17-23 May stood at 4.2 TVR, much
higher than the earlier round of 11 matches between 10-16 May (average TVR of
3.78). Says
Multi Screen Media president (network sales, licensing & telephony) Rohit
Gupta, “The ratings have increased gradually and more viewers have hooked
on to the semi-finals this season. We expect the ratings of the final to be in
in the range of 10 TVR.” | 
