(27 May 2009 10:50 pm)

MUMBAI: Zapak.com has partnered with Cadbury India to launch the ‘5 Star Indian Online League’.

As part of the contest, young enthusiasts will compete against the best in the country to win prizes worth Rs 10 million.

The users can choose their team out of eight teams and play two games to attain a hi-score in both (collectively). 50 high-scorers from each city will come to nearest Zapak Gameplex and the top 11 will make it to the city team. Finally, the total score of top 11 gamers will constitute the final city score and two teams (of 11 players each) will compete against each other for the finale.

The winners will also receive Kolkata Knight Riders merchandise. There are other prizes like free downloadable games, cricket kits, Gameplex coupons and Game CDs.

Cadbury India director - marketing Sanjay Purohit said, “Cricket is on everybody’s mind nowadays and we wanted to reach out to our TG in the digital space via this cricket fever. This property together with Zapak.com will cater to all cricket lovers and help them experience a never before cricket league.”

Zapak Digital Entertainment Ltd COO Rohit Sharma added, “India is a cricket frenzy nation where cricket is considered a religion. And we at Zapak try to take this fever to yet another level by giving the game a platform on the internet. We think 5 Star Indian Online League will get people involved in their favorite sport and enjoy with the current cricket league fever.”

The winners of the league will also win a seat on the ‘Board of Zapak Cricket in India’ (BZCI). This Board controls game ratings, writes game reviews for every game, selects game of the week, selects daily poll, pick hot cricketing topic of the week, expert blogs (write with Krish Srikanth) and test new cricket games etc.