(27 May 2009 10:30 pm)

MUMBAI: IMG Sports Media, the sports production and distribution division of IMG Worldwide, has signed a three-year online distribution deal with iBN Sports Network, the live internet sports programming company.

The deal enables iBN to access IMG's multimedia content and also calls IMG to provide iBN with consulting expertise and worldwide facility utilisation.

IMG Sports Media distributes nearly 18,000 hours of programming in sports genre and represents global rights negotiations for all forms of media including television, radio, in-flight, DVD, mobile and broadband.

"This venture fits our strategic plan to grow our digital broadband business and become a provider of content for the broadband community," adds IMG's global head of digital sales Dipesh Morjaria.