(26 May 2009 7:55 pm)

MUMBAI: NDS and Axel Springer Digital TV Guide, one of Europe's leading providers of consumer entertainment technologies and EPG metadata, have announced their cooperation to promote personal TV to Germany's broadcasting, pay-TV and cable providers.

In addition, both companies will share how today's advanced TV technologies create new business opportunities for operators, ad-supported TV channels and advertisers. These innovations include addressable and interactive advertising, supported by accurate measurement of viewer interaction with TV content, advertising and the DVR.

Asked to rank the relative importance of a variety of household appliances, DVR owners ranked the Digital Video Recorders (DVR) as the third most indispensable item after the washing machine and microwave oven.

The DVR owners said that having a DVR makes for a happier home life. And 89 per cent of surveyed Americans, 81 per cent of British, 80 per cent of Australians and 78 per cent of Italians all reported that the DVR has improved how much they enjoy watching television.

In light of the importance of the DVR's role in the lives of consumers of all ages, NDS and Axel Springer have taken the initiative to promote the DVR to Germany's broadcasting and cable industries.

The growth of the entertainment and TV markets and the opportunities provided by new technologies for addressable advertising are leading both companies to share the DVR message with Germany's TV entertainment providers.

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