| MUMBAI:
Social and networking site Twitter is crossing mediums to develop a TV show, according
to a source. This
initiative will be in association with LA-based production companies Reveille
Productions and Brillstein Entertainment. Twitter
plans to launch an unscripted show that will put "ordinary people on the
trail of celebrities in a revolutionary competitive format."
The show's
concept was the brainchild of novelist Amy Ephron. Founded by NBC Entertainment
exec Ben Silverman, Reveille Productions is known for producing TV hits like ABC's
Ugly Betty and NBC's The Office.
The
company was apparently bought by Elisabeth Murdoch's Shine
Productions in February 2008 for $125 million.
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Read:
Twitter
launches real-time search service
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