(25 May 2009 6:10 pm)

MUMBAI: Euro RSCG has roped in Ashok Lalla as president - digital. In this newly created role, he will oversee the development of digital brand communications strategy for all their clients' brands to enhance customer-brand engagement and build brand buzz.

Prior to this, Lalla was with Taj Hotels where he was director - Internet marketing.

Says Euro RSCG India CEO Suman Srivastava, "We are delighted to have Ashok on board, and look forward to integrating our clients' offline brand experiences with online strategies, adding an edge to Euro RSCG's integrated communications offering. With his appointment; we will strengthen our digital offering in India."

Lalla has approximately 16 years of experience in brand communications, digital marketing and customer experience management.

Says Euro RSCG India president - digital Ashok Lalla, "Digital brand communications goes far beyond merely creating websites, widgets and virals, we will help clients unleash the real power of digital marketing as a means to deepening customer-brand affinity and bringing brands to life in all their dimensions."

Euro RSCG's digital clients include Volvo, Jaguar, IBM, Diageo, Reckitt Benckiser, TESCO, Cadbury Schweepes, Lacoste, Starbucks, Western Union and Kraft among others.

Also Read:

Dhiren Amin appointed to Euro RSCG's Apac Strategic Council