(23 May 2009 8:25 pm)

MUMBAI: He orchestrated one of the most successful social and new media campaigns which contributed to US President Barack Obama’s historical win last year.

This year, Scott Goodstein, the Obama presidential campaign's external online minister, will share his experience on the 'Barack Obama Media Campaign' at the BroadcastAsia 2009 international conference in Singapore.

With social networking sites like Facebook and Twitter boasting millions of members, new media is changing the way the world communicates. In today’s challenging economy, companies and organisations are further urged to look for new ways to market their products, engage their customers and use social networking tools to extend their brands or profiles.

Goodstein will speak on how he effectively used interactive digital media such as mobile broadcasting and social networking communities to engage Obama’s voters. He will also demonstrate on how industry players can bank on new media applications and create add-on opportunities to generate additional revenue streams for their broadcasting businesses.

Singapore Exhibition Services (SES) senior project manager Calvin Koh says, “We are constantly growing the conference each year to best meet the demands and needs of the media, broadcasting, multimedia and entertainment industries."

“With this year’s conference line up, participants will once again be able to learn about the latest innovations and gain insights on strategies that matter most to their businesses and consumers," he adds.

Besides Scott Goodstein, the conference - encompassing eight different programmes - will also have more than 90 key speakers from industry leaders such as BBC, IBM, Japan Broadcasting Corporation (NHK), MediaCorp, Microsoft Corporation, Motorola Asia Pacific and NTT Corporation, discussing the key issues of today and tomorrow.

For the first time this year, the conference will have an Opening Plenary for all delegates, speakers and invited guests. As the world anticipates the economic recovery, the organisers say that it is appropriate that this plenary session will seek to understand if perceived 'problems' are in fact opportunities.