(4 May 2009 11:00 pm)

MUMBAI: DoxTV, a value-added TV service provider in China focussing on international movies and TV programmes, has chosen an end-to-end suite of NDS technologies to protect and enhance its business.

In the first agreement of its kind in China, DoxTV is using VideoGuard conditional access, MediaHighway middleware, as well as secure NDS XTV digital video recorder (DVR) technology with push video-on-demand (VoD) capability, to offer a range of programming and technology to Chinese pay-TV providers. Also, DOXTV worked with NDS to co-design an interactive electronic programme guide (EPG).

DoxTV plans to revolutionise TV viewing in China by empowering digital pay-TV providers to give viewers the freedom to choose what content to watch and when to watch. This is the first-ever introduction of DVR and push VoD functionality in China.

DoxTV will supply its programming and introduce the newly developed set-top boxes (STBs), including DVRs, integrated with NDS technology, to pay-TV providers to distribute to their subscribers.

With its Chinese broadcast rights to content including Hollywood movies, series/dramas, entertainment and educational programming, DoxTV plans to launch its service with cable operators with 3,000 hours of international and local content in both standard and high-definition.

DoxTV’s service will help local pay-TV providers grow their digital TV businesses by enabling them to offer a compelling proposition to viewers who will gain access to more attractive content and features than ever previously available.