(22 May 2009 6:20 pm)

MUMBAI :BBC Worldwide and video sharing site YouTube have announced the renewal of their global partnership for BBC Worldwide YouTube channels and short-form videos.

The extension ensures that the BBC's most watched and beloved programming like Doctor Who, Top Gear and The Mighty Boosh, remain available to YouTube's massive online audience.

In addition, BBC Worldwide today debuts its new YouTube channel Explore with BBC Worldwide with clips making their YouTube premiere from BBC factual shows including Amazon with Bruce Parry and the Louis Theroux series such as Gambling in Las Vegas.

Other new clips include The Race for Everest and Extreme Dinosaurs. The channel joins recently launched Food from BBC Worldwide with clips from cookery programmes.

In the coming weeks, BBC Worldwide will unveil dedicated channels for comedy and natural history clips and a US only channel, BBC America.

BBC Worldwide director of global content partnerships, digital media Simon Danker says, "The success of the Top Gear and East Enders channels launched on YouTube last year prove that fans of BBC content love to have a dedicated channel for their favourite shows. Building communities for fans and developing new opportunities for advertisers is at the heart of our new partnership with YouTube."

YouTube director of video partnerships Patrick Walker says, "The BBC is renowned for high quality programming and we’re thrilled to expand and deepen our relationship with them.

"The demand on YouTube for compelling, thought provoking, and entertaining videos like those offered by BBC Worldwide increases every day and we look forward to connecting both existing fans and new viewers with their content."

The renewal of the partnership is part of BBC Worldwide's ongoing strategy to promote its content to new audiences around the world to support its suite of global channels, magazines and content on other digital platforms.

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