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The Hindu editor-in-chief
N Ram added, “Chennai is fast evolving as a cosmopolitan city. Though there
are a few Indian language channels that exist for local news, yet there is no
English channel catering exclusively to this vibrant city. With NDTV’s strong
television broadcasting and editorial capabilities, NDTV Hindu will bring out
the true flavor of the city through its high-end content.”
 The
channel will invite students from Chennai schools for the weekly show titled I
Spy with My Digital Eye where they will be taught how to make films, all caught
on camera. The channel will also offer a show for shopaholics called Super
Shopper that will introduce Chennaites into the world of style and glamour
as the show hosts travel to city boutiques, stores, malls and even the footpath
to check out the best deals and sales. Shift Focus, on the other hand,
will showcase who went where over the weekend, what’s the latest show in
town and latest updates on exhibitions, night dos & book launches within Chennai
and around the state.
Jennifer
Arul, managing editor and COO of the channel, will round up the day’s happenings
in and around the city and national news of importance in Night Vision.
As
the launch is coinciding with the counting day, Arul will start with the election
special Night Vision with Media Development Foundation chairman Sashi Kumar
for a detailed analysis of the 15th Lok Sabha results. |