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MUMBAI:
The arrangement to garner more and better TRPs from the prime
time slots in the Hindi GEC space only seems to be getting
tighter with every passing day.
Come
16 March and the Hindi general entertainment space will witness
one more player Star Plus throw up a new bet (read show) in
the prime time slot to up its GRP grades.
Earlier
this week, Zee TV too announced the launch its new show Agle
Janam Mohe Bitiya Hi Kijo, also on 16 March, but for the
9.30 pm slot.
Replacing
Aap Ki Kachehri, which is currently undergoing a 'season
break', the new show Chehra on Star Plus will be telecast
at 10.30 pm from Monday to Friday to contest against Zee TV's
Maayka and Colors' Zaane Kya Baat Hui.
While Maayka clocked a peak TVR of 2.68 for the week
ended 28 February, Zaane Kya Baat Hui pocketed 1.74
TVR.
Says Star Plus EVP and GM Keertan Adyanthaya, "Star Plus
has an exciting line-up of shows in March and we are constantly
adding new genres to our current repertoire of shows."
Chehra
is the story of Bandini, a 24-year-old handicapped girl who
has taken her disadvantage in her stride and doesn't let pity
and sympathy bring her down.
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