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MUMBAI:
ACK Media, publishers of Tinkle, Amar Chitra Katha, and Karadi
Tales, have extensive plans to spread out in the retail, online,
broadcast and mobile space.
"With
an investment of $15-20 million in the next 2-3 years, we
plan to expand and present our content across all platforms,"
says ACK Media CEO Samir Patil. However, Patil didn't mention
the individual spend in each segment.
"As
part of our retail initiative, we have set up two reading
lounges called 'ACK lounges' in Bangalore (Indira Nagar) and
Hyderabad (Jubilee Hills). These will be extended to other
cities and metros. We are looking at setting 20-25 shop-in-
shops and ACK lounges in the country," says Patil.
When
asked whether airports and railways stations would be locations
for the 'ACK Lounges' he says, "As of now, they wouldn't
be located in airports as the economics isn't working fine
for us. As for railway stations, only certain book stores
have the rights. Since, our books are already available through
AC wheeler we aren't looking there."
Online
shopping is another initiative that the company is working
on. "Launched four days back, Amar Chitra Katha can be
ordered online and would be shipped for free anywhere in the
world. The next agenda is to put a gaming site in place,"
says Patil.
A
part of this investment will also go in the broadcast space.
"ACK will be producing content for multiple channels
that would be both animated (characters from Tinkle, Amar
Chitra Katha and Karadi Tales) and live action shows,"
says Patil.
The
company recently tied up with Vodaphone Essar which provides
Amar Chitra Katha content to customers through a voice portal
and Vodaphone Live.
Also
Read:
Amar
Chitra Katha gets talking on Vodafone
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