(6 March 2009 9:30 pm)

NEW DELHI: Digital and direct marketing group Tangent Communications has acquired the digital agency Lateral for an undisclosed amount.

Tangent Communications chief executive Nicholas Green said, “Our acquisition of Lateral is part of our plan to invest further in a digital future and helps us to create a business that’s totally relevant to industry needs, both today and tomorrow.”

The acquisition of Lateral adds clients such as RSPCA, Hachette UK, Which? and Paco Rabanne to Tanget’s rooster.

Presently, Tangent Communications companies include digital agency Tangent One, direct marketing agency Tangent Direct, marketing technology group Tangent Labs and digital print companies TOD and Ravensworth.