Indiantelevision.com's Kidology: 'Sid the Science Kid' chooses broadcast partners to expand reach

Indiantelevision.com's Kidology

'Sid the Science Kid' chooses broadcast partners to expand reach

Indiantelevision.com Team

(6 March 2009 9:30 pm)

MUMBAI: The Jim Henson Company has finalised a new slate of broadcast deals for its animated pre-school property Sid the Science Kid in a bid to expand the series' reach worldwide.

To broaden reach in Europe, the company has partnered with French educational public broadcaster France 5 and Portugal public broadcaster RTP while in Spain, it has joined hands with Selecta Vision. Selecta Vision will handle all broadcast sales and licensing and merchandising activities for the series in this territory.

In the Middle East, the series has been licensed to pan regional broadcaster Al Jazeera, and it has gone to Noga Communications in Israel.

Similarly, the series has been licensed to Exim Licensing in Mexico to handle all broadcast sales and licensing and merchandising activity in the territory.

The series has also been licensed to the American Forces Network for broadcasting outside the US.

Sid the Science Kid, is The Jim Henson Company's first series for PBS (pre-school property) kids that features a practical in-school science curriculum and uses music and humor to celebrate children's natural curiosity about science in everyday life.

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