(6 March 2009 10:00 pm)

MUMBAI: SintecMedia, provider of Broadcast Management Systems (BMS), is using NAB 2009 to introduce OnAir Pivot-NL, a comprehensive business solution for media companies in the emerging non-linear marketplace.

An extension of the OnAir, the new release 'Pivot-NL' manages all aspects of non-linear content over multiple platforms, enabling media companies to control linear and non-linear media business operations within the same operations system.

SintecMedia's all-in-one solution for scheduling, programming, airtime sales and promotion, drives efficiency by streamlining operations and providing management with up-to-date information to improve their abilities to adapt business models and take advantage of changing market needs.

Addition of 'OnAir Pivot-NL' brings personalised advertising tools; targeted content optimisation over various platforms; and extended rights distribution management across diverse platforms to meet the critical requirements of non-linear media business operations.