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MTV, Fremantlemedia to launch 'The Phone' on 21 April
 

Indiantelevision.com Team

(5 March 2009 9:00 pm)

 

MUMBAI: MTV, television production company Fremantlemedia North America and pop star Justin Timberlake are gearing up to take viewers on a ride in the new game show The Phone.

The show premieres on MTV on 21 April. Timberlake is the show's executive producer.

The six-episode series, the channel claims, simulates what it would be like for viewers to be dropped into the middle of an adventure movie.

The Phone is a game show whose blend of reality and cinematic action-adventure pulls its participants out of their everyday lives and thrusts them into a high-stakes labyrinth of engagement, suspense and intrigue as they race against time for a cash prize.

Each week, the lives of four strangers are interrupted by a phone call where a voice invites them to participate in the game. If they choose yes by pressing 'one' on their cell phones, the new contestants begin to trigger into the chance of winning up to $50,000.

 
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