(2 March 2009 5:00 pm)

MUMBAI: Visual services entertainment company Prime Focus, which has made acquisitions in UK and US, has roped in Michael Constantine as its global marketing director.

Constantine will report to company chief executive officer Namit Malhotra and will be instrumental in the development of Prime Focus’ market and brand positioning worldwide. He will also be responsible for overseeing the company’s partner and supplier relationships.

Prior to this appointment, Constantine was Leo Burnett –Philippines CEO.

Says Malhotra, “Constantine’s appointment reflects our commitment to strategically organising and marketing our brand on the global stage to win more assignments from existing client partners, to reach important new clients, and to identify and tap fresh revenue streams. Constantine’s wider strategic perspective will ensure we continue to differentiate ourselves and maximise opportunities for growth.”

Constantine will split his time between Prime Focus’ facilities in London, India and North America to work closely with specialist division heads in each region.

“By leveraging our global capabilities in three world time zones, we can provide imaginative, proactive and timely solutions. Our resourcing model, integrated facilities and services, ensure the delivery of a superior level of service aligned with a highly competitive pricing structure,” Constantine says.

Some of the companies with which Constantine has worked earlier include P&G, Coca-Cola, Pepsico, Diageo, Cadbury’s, McDonald’s, Kellogg’s, Warner Lambert, Philip Morris, Moet Hennessy, Cathay Pacific, Ricoh and Fedex .