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The
two-phase campaign, which began in late
February and runs through September 2009,
promotes international soccer and tennis
carried live and in replay on ESPN360.com.
Exclusive
coverage of European soccer includes UEFA
Champions League, Serie A and Portuguese
Liga. Professional tennis coverage includes
grand slam tournaments: the French Open,
Wimbledon, the US Open and tour events running
throughout the 2009 season.
Wizzard
CEO Chris Spencer says, “We
are pleased to add ESPN360.com to the growing
list of sports-oriented advertisers who
recognize podcasting’s ability to reach
their target consumer with a high level
of engagement.”
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