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AXN Beyond, Sony to launch on HK pay-TV on 1 April

Indiantelevision.com Team

(30 March 2009 9:00 pm)

MUMBAI: AXN Beyond and Sony Entertainment Television (Set) from the Sony Pictures Entertainment Networks Asia (Spena) stable will expand their reach in Hong Kong as both join AXN and Animax in a four-channel launch on the basic tier of Hong Kong pay-TV platform, TVB Pay Vision, on 1 .

The new carriage deal with TVB Pay Vision brings Spena's quartet of channels to a total of four pay-TV operators in Hong Kong. The others channels are PCCW's nowTV which also has all four linear channels, as well as cable TV and Hong Kong Broadband Network's bbTV, both of which have AXN and Animax.

AXN Beyond offers supernatural, fantasy, mystery and horror programmes, while Set serves up towards female-skewed entertainment.

Spena senior VP, GM Ricky Ow says, "The Spena portfolio offers four very different entertainment destinations. With the carriage of all four channels on TVB Pay Vision, Hong Kong viewers will be able to benefit not only in terms of a wider variety of content available, but also from the attractive packages offered.

"This launch also marks another important step in our efforts to expand the reach of our two newer channel brands, AXN Beyond and Set, which are already available in more than 600,000 homes, on eight platforms across four countries in Asia," Ow adds.