"These offerings are a great beginning for us. With the combined expertise
of Network 18 and Idea Cellular, we will be able to serve the masses in a better
manner," says Network18 mobile business head Rahul Pandey.
will be available to GPRS users of Idea across its 15 telecom circles in India.
The service can be accessed on Ideas WAP portal- wap.ideaFresh.com.
sites will offer information and updates with text, video and pictures in a crisp,
mobile-friendly format for Idea GPRS subscribers on the move," says Idea
Cellular CMO Pradeep Shrivastava.
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