| MUMBAI:
In a bid to broadcast Vancouver 2010 and London 2012 Olympic games, the International
Olympic committee (IOC) has awarded China Central Television (CCTV) the rights
to broadcast the Olympic games. CCTV
has bagged the rights across all broadcast platforms including free-to-air television,
subscription TV, internet and mobile phones. "I
am delighted to announce our agreement to continue our partnership with CCTV.
Both CCTV and CCTV.com did a good job while bringing Beijing 2008 Olympic games
to the audience. We look forward to working closely with CCTV to bring the Vancouver
2010 and London 2012 Olympic Games," says IOC president Jacques Rogge. CCTV
president Zhao Huayong adds, "CCTV has been promoting the Olympic movement
for thirty years. This agreement signifies a partnership between CCTV and the
IOC with the aim of making the games accessible to 1.3 billion people." "This
is a milestone in CCTV's coverage of the Olympic games as it is the first time
that CCTV signs the agreement directly with the IOC as a separate right-holding
broadcaster," states CCTV VP Sun Yusheng. | 
