(26 March 2009 11:30 pm)

MUMBAI: Mumbai based media company Insite Digital has launched Indiavoting.com, an edutainment website to increase awareness on Indian politics with current focus on the 2009 general elections.

Insite Digital MD Amit Tripathi said, "The delimitation of the constituencies has led to a scenario where the net surfing population forms a significant part of the electorate in more than 100 constituencies. We intend to attract more than a million voters from these constituencies."

Indiavoting.com is planning to launch a voter-outreach programme with multiple vans branded "VoteYatra" that will use cartoons, spot quizzes, magic shows and mobile info displays for voter awareness. Vote Yatra aims to reach over a million voters in more than 100 constituencies during its 15,000 km journey across India.

The company said in a release that the site will offer more than 2,000 political cartoons, specially created around general elections 2009, 100 crosswords, 3,000 Quiz questions and multimedia games that don't just entertain but also help increase general awareness on Indian politics.

IndiaVoting.com has also created a social networking window, ChaupalTalkies, which presents an opportunity for voters to interact with or join over 100 social networking groups on the Internet with different political ideologies or supporting social causes in relevance to the polls.

The newly created site also has an "aggressive" marketing strategy on popular social networking sites like Facebook, Orkut and Myspace, among others.