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Time Warner firms form new media alliance with Adobe

Indiantelevision.com Team

(3 March 2009 9:00 pm)

MUMBAI: Adobe Systems has entered into a strategic alliance with three Time Warner companies - Turner Broadcasting System, Warner Bros. Entertainment and Home Box Office - to collaborate on the development of next generation video and rich media experiences.

As part of the alliance, the companies will also collaborate to accelerate the development of digital rights management for the web and desktop, and metadata and audience measurement solutions. The collaboration is aimed at improving the discovery and monetisation of content.

The companies intend to utilise Adobe Flash platform and video solutions to provide differentiated experiences for consumers of HBO, Turner Broadcasting and Warner Bros. Entertainment content across multiple distribution platforms.

Says Turner Broadcasting System chief technology officer Scott Teissler, “This developmental alliance with Adobe is intended to promote and exemplify the kind of ubiquitous media delivery functions - measurement, context, identification, reach - we need to please the consumer and support a content-sustaining business model.”