(20 March 2009 11:45 pm)

NEW DELHI: Digital marketing company Ignitee India is banking on social media platforms to promote Congress’s ‘Jai Ho’ campaign.

Ignitee has used various social networks such as Orkut, Facebook and Rediff iShare to drive traffic to ‘Jai Ho’ video, posted on YouTube.

Says Ignitee India CEO Atul Hegde, “Our focus was to launch the Congress digital campaign in the social media space. The idea was to build a good platform by aggregating user engagement before we spread out to all the different genres on the web."

"This method of campaigning is very effective as it facilitates in engaging the users. We have received a phenomenal response of more than 28,000 views in less then a week’s time and going forward we expect this ratio to rise further," he adds.