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MUMBAI:
Zee Studio aims to reinforce its connect with its Mumbai viewers
through two of its latest initiatives- Studio Karaoke Nights
and the Shut-up And Watch (SAW) Film Club. This initiative
will be extended across other metros in the country soon.
Movie
buffs can watch quality cinema for free in the SAW screening.
The Karaoke nights invite the patrons of the club to sing
popular movie soundtracks with RJ 'Musicman Mihir' and win
prizes from Zee Studio. The channel has partnered with the
Oxford Bookstore and Soul Fry with the purpose of connecting
with the right segment of the target audience.
The
upcoming events on the Zee Studio calendar are the SAW screening
of Madame Bovary at Oxford Bookstore on 8th March at 5 PM
and the Studio Karaoke Night at Soul Fry, Bandra on 9th March,
9 PM onwards.
"The
SAW film club and the Studio Karaoke Nights are initiatives
aimed at giving our viewers a direct interface with the channel.
Both the initiatives are platforms for celebrating our shared
passion for quality cinema with the audience", said Zee
Studio business head Sujay Kutty.
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