(20 March 2009 11:30 pm)

NEW DELHI: Vivaki, Publicis Groupe's strategic media unit, has launched the digital agency Digitas in Australia.

Says VivaKi Australasia chairman Kevin Malloy, "Digitas is the first tangible example of VivaKi's launch into the Australian market. We have recently launched VivaKi in New Zealand, UK, Russia, India and Iberia to great success."

"We have global clients that demand and expect a presence in Australia and as Digitas rolls out globally, Australia is critical to its footprint. Despite the economic conditions, we believe that we have a strong enough business proposition to launch and to establish Digitas in Australia,” Malloy adds.

The agency will offer digital solutions for partner agencies like Saatchi & Saatchi, Mojo and Leo Burnett. It will also handle eCommerce projects, providing digital solution to media agencies.

The company has roped in Mandy Henry as the managing director for Digitas.

Prior to this, Henry was managing director Carat, Sydney.

Henry has approximately 25 years of experience in media.