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MUMBAI:
HY Media and Entertainment has launched Hy TV, a channel catering
to the cosmopolitan people across the globe.
Hy
TV, thus, becomes South India’s first multi-lingual global
TV channel for news, current affairs and infotainment.
The
channel will be aired exclusively in English, Hindi and Urdu.
While Hyderabad is the helm of affairs for the channel, it
has bureaus in other southern cities like Bangalore, Chennai
and Thiruvanthapuram.
With
this, the North-East TV Group has six channels under its banner.
The others are NE TV, NE Bangla, NE Hi-fi, Hamar TV (India’s
first news and current affairs multi-lingual Bhojpuri channel),
and Focus TV (Asia’s first 24x7 news and current affairs
channel for women).
"Our
strategy is to present responsible news while being creative
in different languages like Hindi, English and Urdu. We focus
on the problems of development, health, women and children,
minorities, dalits and everything under the roof. We are here
to solve the common man's woes and take it to the government,"
says chairman and managing director Matang Sinh.
"Many
of the bureaucrats who are policy makers are non-Telugu's
and they need to know the ground realities. The HY TV Hindi
and English bulletin is meant for them. The Urdu-speaking
population also requires a dedicated news source about the
Old City, which is a neglected area," Sinh added.
HY TV will stay away from sensationalising news. Apart from
the regular news features, the channel has a basket full of
infotainment programmes, reality shows and travelogues.
Also
Read:
Focus
TV to launch on 8 March
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