| MUMBAI:
Channel [V], the music channel from the Star stable, is set to launch the third
season of Launch Pad from 20 March onwards. Hosted
by VJ Juhi, the show will be telecast every Friday at 7.30 pm. Says
Channel [V] VP - content and communications Saurabh Kanwar, "Launch Pad III
will run for 13 weeks. While Sprite has come on board as the title sponsor, Parachute
After Shower is co-presenting the show. We are, currently, looking at tying up
with five more sponsors for the third season." In
a bid to market the show correctly amongst youth audiences, the channel will use
radio and the internet as extensive media platforms. "Though,
the show will be promoted across various media platforms including television
and out-of-home, our main focus will remain on radio and the internet. For television,
the show will be promoted only across our network channels," Kanwar adds. While
channel [V] has partnered with Bigadda.com as their online partners, Big 92.7
FM and Radio One are the radio partners. The
channel has also partnered with Rolling Stones wherein the final winning band
will get an opportunity to feature on the cover page of the magazine.
The
winners will also be signed on by OML and will feature in a music video with Channel
[V]. Bollywood
musician Vishal Dadlani is the permanent jury member on board to "gauge,
grill and guide" the shortlisted bands. The
other members to join Dadlani include Bobby (Zero), Baan (Orange Street), Shaair
and Func, Dhruv and Ashu (Blue Frog), Shekhar (Vishal Shekhar fame) and Raghu
Dixit. | 
