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Virgin Media to replace Trouble with new Living channel
 

Indiantelevision.com Team

(17 March 2009 11:45 pm)

 

NEW DELHI: Virgin Media TV is set to replace its teenage-oriented pay-TV channel, Trouble, witha new version of popular Living channel.

The date for the switch-over, however, is yet to be decided.

Virgin Media TV director TV Claudia Rosencrantz, meanwhile, is leading internal discussions to expand the Living portfolio, which currently occupies four EPG slots on Sky and Virgin Media platforms - Living, Living+1, Living2 and Living2+1.

Also, Virgin Media is also planning to rebrand Living2 later this year.

A Virgin spokesman said, “Living2 will be renamed later in the year and will be given a clearer personality and proposition. We are exploring the possibility of launching a third Living-branded channel this year, which would probably replace Trouble on the EPG. No firm decisions have been taken yet."

Earlier, On 5 February, Virgin Media TV closed down Trouble+1 and replaced it with Living 2+1.

 
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