| NEW
DELHI: Virgin Media TV is set to replace its teenage-oriented pay-TV channel,
Trouble, witha new version of popular Living channel. The
date for the switch-over, however, is yet to be decided.
Virgin Media TV director TV Claudia Rosencrantz, meanwhile, is leading internal
discussions to expand the Living portfolio, which currently occupies four EPG
slots on Sky and Virgin Media platforms - Living, Living+1, Living2 and Living2+1.
Also,
Virgin Media is also planning to rebrand Living2 later this year. A
Virgin spokesman said, Living2 will be renamed later in the year and will
be given a clearer personality and proposition. We are exploring the possibility
of launching a third Living-branded channel this year, which would probably replace
Trouble on the EPG. No firm decisions have been taken yet." Earlier,
On 5 February, Virgin Media TV closed down Trouble+1 and replaced it with Living
2+1. |