| MUMBAI:
Big 92.7 FM, Delhi has inked a three-year-agreement with Fashion Design Council
of India (FDCI) wherein the station will serve as the exclusive radio partner
for FDCI till 2011. According
to the agreement, Big 92.7 FM Delhi, for the next six seasons, will remain the
official radio partner for the event to host on-air contests and provide live
trivia of FDCI to listeners from the venue. It will also have the right to cover
the event live. Says
Big 92.7 FM, Delhi station director Ashwin Padmanabhan, “We are extremely
happy to partner with FDCI for the prestigious ‘India Fashion Week’.
The innovative programming, interactivity and contests created for the India Fashion
Week, will ensure high listener involvement on the station.” Adds
FDCI president Sunil Sethi, “Radio by far has been one of the earliest media
vehicles with an excellent reach in this digital era and this channel happens
to be a front runner." | 
