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NEW
DELHI: After the divorce, the reunion. Divesting its 26 per
cent stake in Times Global Broadcasting Corporation Ltd (TGBCL)
early last year, Reuters is back this time to have an exclusive
content arrangement with the upcoming English business news
channel ET Now.
Times
Global Broadcasting, which runs the English general news channel
Times Now, said Monday it would collaborate with Reuters for
financial and business content for ET Now.
Times
Global Broadcasting CEO Chintamani Rao had earlier told Indiantelevision.com
that ET Now had obtained all the government clearances and
would launch in the quarter ended June.
As
per the agreement, ET Now will receive real-time breaking
financial news content by Reuters reporters based in New York
and London. The television hosts will cross to a live report
from Reuters to provide the global perspective on breaking
financial news.
Additionally,
the channel will have access to Reuters’ reporters in
other financial centres, including Frankfurt, Singapore, Tokyo
and Hong Kong for India relevant breaking news as well.
Says
Rao, “The Economic Times is the biggest business media
brand in India, and Reuters is the most respected and trusted
brand in business news globally. Together we will make ET
Now the channel of choice for business news viewers. Following
on the success of Times Now, we will build our next market
leading brand."
Adds
Reuters Media president Chris Ahearn, “This agreement
is the latest move in our long standing commitment to investing
in the growing Indian media market. With the launch of our
new consumer Indian website last year and the enhancements
being made to the region specific mobile applications, we
are truly committed to providing the business professional
audience access to our content through a multitude of platforms.”
Also
Read:
ET
Now ready with clearances, to launch in June quarter
Reuters
pulling out of Times Now JV
Times
Group's biz channel is ET Now
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