MUMBAI: Big 92.7 FM Hyderabad today announced the inception of the ‘Big ugadi music awards‘ acknowledging excellence in Tollywood music. Starting this year, the ‘Big ugadi music awards‘ will be given on 27 March and would be given every year on Ugadi day.
Apart from using radio as a medium to campaign for the awards, Big 92.7 FM has also planned for an on-ground initiative starting next week.
A Big 92.7 FM bus having an electronic voting machine will be touted all over Hyderabad. Listeners will be encouraged to vote for their favourite musicians through this initiative. They can also vote for their choice by sending SMS.
According to Big 92.7 FM, since it‘s a listener‘s choice awards, the award ceremony will not be a grand gala happening. Instead, two lucky listeners along with a celebrity and an RJ would go to each winner‘s place in a Mercedes and the red carpet will be rolled there. There are 12 awards in total, with 6 being for music directors and 6 for singers.
Zee Telugu, the radio‘s station broadcast partner, will telecast the music awards on Ugadi.