MUMBAI: Zee TV seems to be on an axing spree to drive up its GRP grades.
After deciding to pull out its low TRP scorer Kasam Se, the Hindi GEC is now ready for its second pull out with Naaginn.
Come 11 April and Zee TV will have discontinued with Naaginn, a show that has been surviving on an average TVR of approximately 1.7 (Tam data, C&S 4+, HSM) since the past one month.
According to AK International founder Aruna Irani and Zee TV programming head Ajay Bhalwankar, the show, which currently airs from Friday to Sunday at 9 pm, will undergo a season break.
Says Irani, "The show will undergo a season break to make a come back after about three months." AK International is the producer of the show.
Two months back, Naaginn was running as a one-hour show. However, a fall in its ratings forced the channel to reduce it to a half-hour show. Now, from next week onwards, Naagiin will be converted into a bi-weekly till the time it goes off air.