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MUMBAI:
Nivedita Basu, who was earlier with Balaji Telefilms as senior
creative head, has joined Colosceum Media as VP of scripted
programming.
Says
Colosceum Media founder and CEO Ajit Andhare, “This is
a key step towards building the company, as Basu brings a
peerless track record and experience in storytelling. With
her spearheading our fiction division, Rajiv Lakshman leading
entertainment and Sanjeev Sivan heading our documentary business,
we have put together perhaps the best content development
minds in the country.”
Apart
from content creation, Colosceum Media also offers consulting,
strategic and research advisory services to brand owners.
Some of the programming that it has produced include Splitsvilla
(MTV), Wheel Smart Srimati (DD/Unilever), Jai Shri Krishna
and Bandhan Saath Janmon Ka (Colors), and Shakuntala (Star
one).
Says
Basu, “Colosceum has demonstrated success across genres
in a short time. It has the energy of a young company and
I like the buzz. I have always enjoyed building something
new and look forward to exciting times ahead.”
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