| MUMBAI:
BBC Worldwide Channels Asia has announced a new deal by which it will launch BBC
Knowledge, BBC Lifestyle and CBeebies on Singaporean pay-TV platform StarHub TV.
The channels will
go live on 1 August, reaching around 527,000 pay-TV subscribers in Singapore.
The
announcement, which follows recent deals in South Korea for BBC Knowledge, will
significantly expand BBC Worldwide’s presence in Asia where the new portfolio
of BBC-branded channels is currently available in 3.3 million homes across the
region. The
three new channels will join BBC World News and BBC Entertainment that are already
available on StarHub’s pay TV platform.
BBC Worldwide Channels Asia senior VP, GM Mark Whitehead says, “This announcement
builds on BBC Worldwide Channels’ long-term relationship with StarHub. Singapore
is an important part of our expansion strategy in Asia and we are excited that
our entire suite of channels will be offered together on one platform in Singapore.
“From
1 August, viewers will be able to enjoy a greater range of programming from BBC
Worldwide’s channels – including acclaimed and award-winning non-fiction
and factual entertainment on BBC Knowledge; engaging and compelling programmes
that inspire viewers to get more out of life on BBC Lifestyle; and a safe environment
for pre-schoolers (0-6) to learn through play on CBeebies.”
StarHub
offers international channels of news, movies, entertainment,
sports, music and education, and nine local free-to-air channels
and five HD channels.
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