| MUMBAI:
After the turmoil and the forced exit of many senior executives, Multi Screen
Media (formerly Set India) is filling up the positions. The company has tapped
Ajit Thakur, the chief executive of Balaji Telefilms' movie business, to take
charge of its flagship Hindi general entertainment channel (GEC).
Thakur
will join as Sony Entertainment Television business head from 1 July, a source
in the company says. Albert Almeida, who was heading the channel, had to quit
the organisation amid a clean-up operation in March.
Thakur will have
the tough task of reviving Sony TV which has sunk in ratings to lag way behind
rivals Star Plus, Colors and Zee TV in the Hindi GEC space. Sony, in fact, will
have to contend with a steadily progressing NDTV Imagine for the fourth spot. Sony
got Gurdip Bhangoo from BBC Asian Network to head the channel's programming and
overhauled its prime time on 25 May. The channel is set to launch British broadcaster
ITV's popular celebrity reality show I'm A Celebrity…Get Me Out of Here
(Iss Jungle Se Mujhe Bachao) to step up its ratings. Also
Read : The
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