(29 June 2009 5:50 pm)

MUMBAI: LG Electronics has launched the single layer PQ70 HD Plasma TV with 600 Hz Sub-field Driving technologies in the country.

The product, the company says, is loyal to its motto Advanced Technology, Beautifully Hidden.

LG Electronics claims to enjoy a 50 per cent of overall plasma sales in Korea and 44 per cent share in India in 2008.

In India, 45 per cent of all plasma TVs sold in 2008 were made by LG with industry sales totaling 60,000 sets. LG says that it owes its success in India to its award-winning designs, innovative technology and its integrated supply chain.

LG Electronics India MD Moon B Shin says, “With an innovative single-layer design, optimised image quality, Bluetooth connectivity and DivX capabilities, we’re sure that the LG PQ70 will please even the most discerning TV watcher. Plasma TV’s are available in 7 models with target sales of 40,000 units by the end of 2009."

LG marketing head home entertainment Amitabh Tiwari says, “Every market has specific needs and we’ve worked very hard to get to know our customers in India so that we can meet their needs better than anyone else. The plasma TV market is very healthy and we look forward to leading its continued growth by continuing to deliver products with smart technology, stylish design and features uniquely targeted to specific consumers.”

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